![]() ![]() You could see this as a very modern development redolent of short attention spans in the digital age – a kind of musical equivalent of “always on” marketing. Something, that is, that differs slightly from the boasts of Stakhanovite creativity with which Drake announced More Life (“most people would like go probably take a break”) – the notion that even a star as big as Drake feels he has to continually feed his audience with new material, lest his momentum flags. But even if the difference between albums, mixtapes and playlists is increasingly a matter of semantics, the existence of the latter pair might tell you something about the nature of pop stardom in 2017. It’s hardly a low-key placeholder: he’s been talking it up since last October, when one track from it, Fake Love, was released as a single and made the Top 10. ![]() Quite how Drake’s playlist differs from a mixtape – he’s already released four of those – isn’t clear, including, apparently, to Drake himself, who has announced he is “off mixtapes” and vaguely suggested that a playlist is different because it’s “a collection of songs that become the soundtrack to your life”. ![]() For anyone not up to speed with the latter, a mixtape is an album that’s usually, but not always, given away free is generally, but not always, less thematically coherent than an actual album normally doesn’t contain singles, but sometimes does, and tends to act as a kind of interstitial release between “official” albums, except when it doesn’t: the career of celebrated, Grammy-nominated hip-hop star Chance the Rapper, for example, is wholly predicated on mixtapes – he’s never released an “official” album. ![]()
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