![]() ![]() By 1949, the company had introduced the “Automatic Binding Brick” which was the forerunner of the LEGO we know today. Plastic Toys Are the Wave of the Futureīy the late 1940s, the company added plastic toys to its product line. ![]() Early products included toy ducks, cars, yoyos, airplanes and one of the company’s mainstay toys, trains. Kristiansen focused on toy production, calling his company LEGO, a word which, in addition to being a contraction of the Danish words for “play well,” also means “I put together” in Latin. His family didn’t agree that making toys would provide a living, but he proved them wrong. Kristiansen read a magazine article about manufacturing products that were easily marketed, including toys. ![]()
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